Strategising to Win

STRATEGISING TO WIN:

If you do not know why the prospect should select your solution, how are you going to convince them to buy from you?

This workshop gives participants the techniques and tools to determine their competitive position and select the right opportunities to invest in by understanding how and why they can win. Learn to use that understanding to shape and communicate an offer that is most desirable to the prospect.

Find out how to turn strategies into tactics that the team can use in planning and writing a persuasive proposal. Use these skills to provide the strategic input they need to implement the best practice learned in the Managing Strategic Proposals and POWeRful Proposal Writing workshops.

Who should attend:

• Capture Managers
• Proposal Managers
• Sales Managers
• Business Development Professionals
• Anyone who has responsibility for an opportunity.

Download workshop flyer here

Strategising to Win – Public Workshop (1 Day)

Live, facilitator-led workshop.

• Date: 25 June 2026
• Time: 9:00am–5:00pm
• Location: Cliftons Sydney

Learning Outcomes: Participants will:

• Develop a clear understanding of why they will win and where they won’t
• Confidently prioritise the right opportunities to pursue
• Gain deep insight into customer decision drivers, stakeholders, and priorities
• Strengthen and articulate their competitive position
• Shape offers aligned to what the customer values most
• Translate strategy into focused, actionable capture and proposal plans
• Improve their ability to forecast and influence bid outcomes
• Increase win rates through targeted, strategic pursuit
• Deliver more compelling, higher-impact proposals
• Apply a structured, repeatable approach to winning business
• New Module Included:  Introduction to AI Prompting for Win Strategy

Customisation Level: High. Facilitator adapts examples, feedback, and activities to reflect participant roles, industries, and opportunities

Interactivity: High. Includes live discussion, breakout activities, facilitator Q&A, and Mentimeter polling throughout

Follow-Up Support: 1-hour group webinar scheduled 1 month after the workshop.

Materials Provided: Both digital and printed materials

Catering: Morning tea, lunch, and afternoon tea provided. Dietary requirements can be catered for.

Pricing: $1,760 per attendee (incl. GST)

Travel & Accommodation: Participants are responsible for arranging their own travel and accommodation if required.