Customer Focused Writing (CFW)

Customer Focused Writing

How can you write proposals and other sales documents that buyers are more likely to read and respond to?

This is an instructor-led, virtual/online course with all lessons conducted in a single day.

Learn how to:

  • Make sure your document hits the messages your customer needs to hear to buy from you
  • Show that you really understand your customer by focusing on their real issues
  • Organise your thinking around business opportunities through a systematic approach to strategy
  • Reduce your effort on sales and save time with a reliable and reusable approach to writing

Course content includes:

  • Assessing documents from a customer perspective
  • Advancing the sale with customer-focused documents
  • Identify the customer and their “hot buttons”
  • Organise with the Four-Box Template
  • Creating a draft
  • Revising to improve customer focus

Who Should Attend:

  • Business Development Professionals
  • Proposal Writers and Managers
  • Sales Professionals
  • Proposal Contributors

Download CFW Brochure

To book your seat at an upcoming Customer Focused Writing workshop, please use dropdown menu below to select your preferred workshop location and date.

This product is currently out of stock and unavailable.

SKU: CFW Categories: ,



  • Your seat at Customer Focused Writing – 1 day workshop
  • Shipley Certification Badge: Customer Focused Writing- Certificate of Attendance
  • Access to The Business Winning Centre (BWC)
  • Access to your digital workbook, tools and templates via BWC
  • Scheduled 1:1 call with your facilitator after your workshop

If the dates above don’t work for you, please fill out the form below to register your interest in attending a future Customer Focused Writing workshop.

1 review for Customer Focused Writing (CFW)

  1. Jewels

    “Hands down the best course I’ve done in years”

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