Customer Focused Writing (CFW)


A highly interactive one-day session that will help you win more business in proposals and bids.

Sell More by Writing to Sell.

Win more business by making sure every paragraph you write contributes to your sales story.

Download CFW Brochure

SKU: CFW Categories: , ,


Write to be valued, rather than simply affordable, through the Shipley Asia Pacific Customer Focused Writing workshop.

“The workshop has made a very strong case for radically changing proposal presentation, that can be done easily and systematically.” Ian Lane, Construction Manager, WSP Parsons Brinckerhoff

Workshop Details

A 1-day public workshop where you will:

  • Discover 10 things your customers are looking for in your proposals
  • Strategically align your messages with your customers’ issues
  • Plan the layout of your document for fast, easy comprehension
  • Avoid writer’s block, and draft documents in one easy step
  • Use graphics and facts to strengthen your case
  • Review with targeted intent

Additional information

Workshop Location & Date

Melbourne 17 August 2020, Melbourne 18 November 2019, Sydney 23 March 2020

1 review for Customer Focused Writing (CFW)

  1. “Hands down the best course I’ve done in years”

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