Customer Focused Writing (CFW)


Customer Focused Writing

How can you write proposals and other sales documents that buyers are more likely to read and respond to?

This is an instructor-led, virtual/online course with all lessons conducted in a single day.

Learn how to:

  • Make sure your document hits the messages your customer needs to hear to buy from you
  • Show that you really understand your customer by focusing on their real issues
  • Organise your thinking around business opportunities through a systematic approach to strategy
  • Reduce your effort on sales and save time with a reliable and reusable approach to writing

Course content includes:

  • Assessing documents from a customer perspective
  • Advancing the sale with customer-focused documents
  • Identify the customer and their “hot buttons”
  • Organise with the Four-Box Template
  • Creating a draft
  • Revising to improve customer focus

Who Should Attend:

  • Business Development Professionals
  • Proposal Writers and Managers
  • Sales Professionals
  • Proposal Contributors

Download CFW Brochure

To book your seat at an upcoming Customer Focused Writing workshop, please use dropdown menu below to select your preferred workshop location and date.

SKU: CFW Categories: ,



  • Your seat at Customer Focused Writing – 1 day workshop
  • Shipley Certification Badge: Customer Focused Writing- Certificate of Attendance
  • Digital workbook, tools and templates
  • Scheduled 1:1 call with your facilitator after your workshop
  • Hard copy of the Shipley Proposal Guide (valued at $165)

If the dates above don’t work for you, please fill out the form below to register your interest in attending a future Customer Focused Writing workshop.

Additional information

Workshop Location & Date

Online: 10 Sept 2024

1 review for Customer Focused Writing (CFW)

  1. Jewels

    “Hands down the best course I’ve done in years”

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