Customer Focused Writing (CFW)

Customer Focused Writing

How can you write proposals and other sales documents that buyers are more likely to read and respond to?

This is an instructor-led, virtual/online course with all lessons conducted in a single day.

Learn how to:

• Make sure your document hits the messages your customer needs to hear to buy from you
• Show that you really understand your customer by focusing on their real issues
• Organise your thinking around business opportunities through a systematic approach to strategy
• Reduce your effort on sales and save time with a reliable and reusable approach to writing

Course content includes:

• Assessing documents from a customer perspective
• Advancing the sale with customer-focused documents
• Identify the customer and their “hot buttons”
• Organise with the Four-Box Template
• Creating a draft
• Revising to improve customer focus

Who Should Attend:

• Business Development Professionals
• Proposal Writers and Managers
• Sales Professionals
• Proposal Contributors

Download CFW Brochure

To book your seat at an upcoming Customer Focused Writing workshop, please use dropdown menu below to select your preferred workshop location and date.