Learn a proven process for developing winning proposals in any industry. This workshop teaches you high-impact skills for developing customer-focused proposals that score higher on proposal evaluations.
The online course model consists of 3 live, virtual, instructor-led lessons conducted in a single day, teaching how to plan, organise, and write a winning proposal that embeds customer focus. Participants work on a case study during 1-hour breaks and practice applying tools and techniques.
Course content includes:
· Focusing on customer issues, requirements, and hot buttons
· Organizing to make evaluation and scoring easy for the customer
· Creating key themes that convey the reasons for selecting your solution
· Writing content that sells the message and is compelling to the customer
· Using formal and informal feedback to enhance consistency and maintain message focus
· Editing and evaluating content for correctness, conciseness, and customer focus
Who Should Attend
· Proposal Contributors
· Proposal Writers and Managers
· Business Developers
· Sales Professionals