Customer Focused Conversations (CFC)

 

Learn the principles that will communicate your customer focus in conversations:

1. Prepare
2. Listen
3. Question
4. Validate

Learn how to:

• Demonstrate customer focus in every conversation
•  Apply active listening techniques to improve the customer’s experience
• Ask the questions that will give you insight into the customers issues and
  requirements
• Prepare for conversations that will advance the customer relationship
• Play information back for validation

 

When asked how these skills will contribute to your organisation’s overall mission, previous participants have responded citing:

• “Go in with more confidence, be prepared to adapt”
• “Better outcomes from meetings”
• “More effective use of time”
• “More effective conversations and meetings”
• “Better solutions and relationships”
• “Being able to get the information I need”
• “Structured questioning to get the best result”
• “Increased effectiveness of relationships”

 

Course content includes:

The value of customer-focused conversations:

• Understand how customers buy
• What makes them trust you?
• Make the transition from vendor
  to trusted advisor

Active listening:

• Identifying barriers to listening
• Clarify the emotional content
• Note and use the customer’s language
• Consciously manage your body language

Adaptive questioning:

• Understanding the purpose of asking questions
• Recognise different questioning styles
• Help customers discover potential benefits
• Six reasons why a customer might question you

Who Should Attend:

• Opportunity Managers
• Business Developers
• Sales Professionals
• Sales Management
• Project Managers
• Anyone who talks to the customer and plays a part in identifying, qualifying and advancing opportunities.

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Download CFC Brochure

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WHAT IS INCLUDED IN THIS WORKSHOP: 

• Your seat at Customer Focused Conversations – 1 day workshop
• Shipley Certification Badge: Customer Focused Conversations- Certificate of Attendance
• Access to your digital workbook, tools and templates
• Scheduled 1:1 call with your facilitator after your workshop

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JOIN THE WAITLIST

Register your interest in attending this workshop, using the form below. Once we have at least 8 people signed up, we’ll reach out to coordinate a date that works best for everyone.

By joining the waitlist, you’ll:

• Be first in line when new workshops are scheduled

• Help shape the timing to suit your availability

• Access the same high-impact, expert-led training with added flexibility