Business Development Lifecycle Guide (eBook)


The Business Development Lifecycle Guide is designed to be tailored to any organization based on the complexity of the market and sales cycle. It guides you through the 7 phases of winning business:

  • Market Segmentation – Knowing your target market
  • Long-Term Positioning – Promoting your solutions to potential customers
  • Opportunity Assessment – Qualifying each opportunity
  • Capture Planning – Developing a win strategy
  • Proposal Planning – Establishing a team and plan for proposal development
  • Proposal Development – Drafting and writing a compelling proposal
  • Post Proposal Submittal – Briefing and negotiating with customers


Purchasing an eBook:

  • Viewing your Business Development Lifecycle Guide eBook will take place on the Kortex App. (A link to Kortex will be emailed to you after purchase.)
  • Within the app you can make personal notes, annotations or highlights on each page.
  • You can download your guide on up to 3 devices.
  • Printing or sharing this guide is not permitted.
  • Please note: A PDF version of this guide is not available. 
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