Theme Statements and Discriminators

Description

By identifying powerful discriminators and developing effective theme statements, you will reinforce your message to your customers and demonstrate how you can help them achieve their strategic vision.

The course covers these and other topics:

• Defining what a discriminator is (both positive and negative)
• Identifying discriminators that focus on your people, experience, performance, and understanding of the customer’s business
• Developing short and concise theme statements (for the whole proposal, or each section) that tie your unique discriminators to the customer’s critical needs

This module includes a short quiz at the end of the course. Students also have access to the Shipley Proposal Guide sections to supplement learning and reinforce key best practices.

You will have access to the course for 1 year.