Business Development Lifecycle Guide (Printed Copy)


The Business Development Lifecycle Guide is designed to be tailored to any organization based on the complexity of the market and sales cycle. It guides you through the 7 phases of winning business:

  • Market Segmentation – Knowing your target market
  • Long-Term Positioning – Promoting your solutions to potential customers
  • Opportunity Assessment – Qualifying each opportunity
  • Capture Planning – Developing a win strategy
  • Proposal Planning – Establishing a team and plan for proposal development
  • Proposal Development – Drafting and writing a compelling proposal
  • Post Proposal Submittal – Briefing and negotiating with customers


Purchasing a printed copy:
  • We are now using a print on demand service.
  • When you select this option, your Business Development Lifecycle Guide will be printed and shipped to you.
  • You will receive tracking information as soon as your guide has dispatched.



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