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3 Guidebook Bundle (Business Development, Capture, Proposal Guide)

$450.00 $350.00

This series of the 3 guidebooks are a compilation of industry and business best practices that help individuals and teams win business by applying best practice. Sample documents, annotated with rationale and guidance, provide the user examples of tools and templates that can be developed to help them compete and win. Every business development professional should have this complete series at their fingertips!

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Description

This series of the 3 guidebooks are a compilation of industry and business best practices that help individuals and teams win business by applying best practice. Sample documents, annotated with rationale and guidance, provide the user examples of tools and templates that can be developed to help them compete and win. Every business development professional should have this complete series at their fingertips!

 

Business Development Lifecycle Guide

The lifecycle is designed to be tailored to any organization based on the complexity of the market and sales cycle. It guides you through the 7 phases of winning business:

  • Market Segmentation – Knowing your target market
  • Long-Term Positioning – Promoting your solutions to potential customers
  • Opportunity Assessment – Qualifying each opportunity
  • Capture Planning – Developing a win strategy
  • Proposal Planning – Establishing a team and plan for proposal development
  • Proposal Development – Drafting and writing a compelling proposal
  • Post Proposal Submittal – Briefing and negotiating with customers

 

Capture Guide

The guide includes sample capture plans and addresses over 20 key topics relevant to competing for and winning new business, including:

  • Capture Planning
  • Capture Scheduling
  • Executive Summaries
  • Strategy (Capture)
  • Teaming Partners
  • Pursuit Decision Gates and Reviews
  • Costing
  • Color Team Reviews

Sample capture documents include sales letters, capture plans, presentation templates, and other examples to demonstrate best practices.

 

Proposal Guide

Shipley’s Proposal Guide is the standard reference for business development worldwide.  Over 270 pages of detailed advice, processes, hints and tips on winning business through bids and proposals: from tender project management to layout and writing.

The Fourth Edition includes updates in these useful sections:

– Electronic Submittal
– Production
– Proposal Management Plan
– Proposal Preparation Tools
– Bid Decisions
– Reviews
– Capture Planning
– Proposal Strategy

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