Executive summaries are often the only part of your business development documents that decision makers will read. Whether you sell to governments or other businesses, offer products or services, work for a large, established organization or a small start-up, Executive Summary Development will give you knowledge and tools to enhance your performance.
This course teaches you how to plan and write executive summaries that improve the effectiveness of your proposals and other business development documents.
- Using principles of customer focus in writing executive summaries
- Writing, organizing, and planning executive summaries using the Shipley Executive Summary Organizer
- Examining and revising draft executive summaries for customer focus, effectiveness, and clarity
This module includes a short quiz at the end of the course. Students also have access to the Shipley Proposal Guide sections to supplement learning and reinforce key best practices.
You will have access to the course for 1 year.