Winning Exec Summaries (WES)

$1,760.00

Clearly explain your value proposition

Make sure your message gets through to customer senior managers.

Research shows that the Executive Summary is often the only part of a
bid response or proposal that is read by senior customer decision-makers.

Make yours work for you.

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Description

Learn how to:

  1. Understand what really makes an Executive Summary compelling – from the buyer’s point of view.
  2. Win more bids by giving the customer a business case for choosing you over the competition.
  3. Write with customer focus that makes the customer want to read your proposal – and buy from you.
  4. Use the Executive Summary to keep the solution team and subject matter experts on-message.
  5. Use the Four-Box structure, organised around client issues, to make the writing task much easier.

Additional information

Workshop Location & Date

Sydney 4 September 2018

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