Learn how to:
- Understand what really makes an Executive Summary compelling – from the buyer’s point of view.
- Win more bids by giving the customer a business case for choosing you over the competition.
- Write with customer focus that makes the customer want to read your proposal – and buy from you.
- Use the Executive Summary to keep the solution team and subject matter experts on-message.
- Use the Four-Box structure, organised around client issues, to make the writing task much easier.