Winning Exec Summaries (WES)

Name: Winning Exec Summaries (WES)
Availability: OutOfStock

$1,650.00

Clearly explain your value proposition

Make sure your message gets through to customer senior managers.

Research shows that the Executive Summary is often the only part of a
bid response or proposal that is read by senior customer decision-makers.

Make yours work for you.

SKU: WES Categories: Public Workshops, Sydney

Description

Understand what really makes an Executive Summary compelling – from the buyer’s point of view.
Win more bids by giving the customer a business case for choosing you over the competition.
Write with customer focus that makes the customer want to read your proposal – and buy from you.
Use the Executive Summary to keep the solution team and subject matter experts on-message.
Use the Four-Box structure, organised around client issues, to make the writing task much easier.

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