Winning Exec Summaries (WES)


Clearly explain your value proposition

Make sure your message gets through to customer senior managers.

Research shows that the Executive Summary is often the only part of a
bid response or proposal that is read by senior customer decision-makers.

Make yours work for you.

Download WES Brochure

SKU: WES Categories: ,


Learn how to:

  1. Understand what really makes an Executive Summary compelling – from the buyer’s point of view.
  2. Win more bids by giving the customer a business case for choosing you over the competition.
  3. Write with customer focus that makes the customer want to read your proposal – and buy from you.
  4. Use the Executive Summary to keep the solution team and subject matter experts on-message.
  5. Use the Four-Box structure, organised around client issues, to make the writing task much easier.

Additional information

Workshop Location & Date

To be announced


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