Description
Winning Executive Summaries
Research shows that the Executive Summary is often the only part of a bid response or proposal that is read by senior customer decision-makers. Learn how to make yours work for you using proven and flexible Shipley tools and templates.
This is an instructor-led, virtual/online course with all lessons conducted in a single day.
Learn how to:
- Win more bids by giving the customer a business case for choosing you over the competition
- Plan an effective proposal or section by leveraging strategies developed by the sales or capture team
- Write with customer focus that makes the customer want to read your proposal – and buy from you
- Use the Executive Summary to keep the solution team and subject matter experts on-message
- Use the Four-Box structure, organised around client issues, to make the writing task much easier
Course content includes:
- Examining draft executive summaries for customer focus and effectiveness
- Understand purposes and use of Executive Summaries
- Fundamentals of persuasive organization
- Use an organiser tool to structure your content
- Design an executive summary structure
- Identifying customer focus indicators
- Plan and write an effective executive summary focusing on customer hot buttons
Who Should Attend:
- Bid sponsors and proposal leads
- Capture Managers
- Proposal Writers and Managers
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