Winning Executive Summaries (Online Training)

Description

Winning Executive Summaries

Research shows that the Executive Summary is often the only part of a bid response or proposal that is read by senior customer decision-makers. Learn how to make yours work for you using proven and flexible Shipley tools and templates.

This is an instructor-led, virtual/online course with all lessons conducted in a single day.

Learn how to:

• Win more bids by giving the customer a business case for choosing you over the competition
• Plan an effective proposal or section by leveraging strategies developed by the sales or capture team
• Write with customer focus that makes the customer want to read your proposal – and buy from you
• Use the Executive Summary to keep the solution team and subject matter experts on-message
• Use the Four-Box structure, organised around client issues, to make the writing task much easier

Course content includes:

• Examining draft executive summaries for customer focus and effectiveness
• Understand purposes and use of Executive Summaries
• Fundamentals of persuasive organization
• Use an organiser tool to structure your content
• Design an executive summary structure
• Identifying customer focus indicators
• Plan and write an effective executive summary focusing on customer hot buttons

Who Should Attend:

• Bid sponsors and proposal leads
• Capture Managers
• Proposal Writers and Managers

Download workshop flyer here