Winning Executive Summaries (Online Training)



  • Your seat at Winning Executive Summaries – 1 day workshop
  • Shipley Accreditation Badge: Winning Executive Summaries- Certificate of Attendance
  • Digital workbook, tools and templates
  • Scheduled 1:1 call with your facilitator after your workshop
  • Hard copy of the Shipley Proposal Guide (valued at $165)
  • ADDED BONUS: 50% off Executive Summary Development 1 Star Accreditation Test. (Receive coupon code valued at $100 at end of your workshop)
SKU: WES_2022 Categories: ,


Winning Executive Summaries

Research shows that the Executive Summary is often the only part of a bid response or proposal that is read by senior customer decision-makers. Learn how to make yours work for you using proven and flexible Shipley tools and templates.

This is an instructor-led, virtual/online course with all lessons conducted in a single day.

Learn how to:

  • Win more bids by giving the customer a business case for choosing you over the competition
  • Plan an effective proposal or section by leveraging strategies developed by the sales or capture team
  • Write with customer focus that makes the customer want to read your proposal – and buy from you
  • Use the Executive Summary to keep the solution team and subject matter experts on-message
  • Use the Four-Box structure, organised around client issues, to make the writing task much easier

Course content includes:

  • Examining draft executive summaries for customer focus and effectiveness
  • Understand purposes and use of Executive Summaries
  • Fundamentals of persuasive organization
  • Use an organiser tool to structure your content
  • Design an executive summary structure
  • Identifying customer focus indicators
  • Plan and write an effective executive summary focusing on customer hot buttons

Who Should Attend:

  • Bid sponsors and proposal leads
  • Capture Managers
  • Proposal Writers and Managers

Download workshop flyer here

Additional information

Workshop Location & Date

Online: 4 August 2022


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