Proposal Guide v4.0


Shipley’s Proposal Guide is the standard reference for business development worldwide.  Over 270 pages of detailed advice, processes, hints and tips on winning business through bids and proposals: from tender project management to layout and writing.

The Proposal Guide is provided to Shipley workshop attendees, but is also available to purchase here.




The Fourth Edition includes updates in these useful sections:

– Electronic Submittal
– Production
– Proposal Management Plan
– Proposal Preparation Tools
– Bid Decisions
– Reviews
– Capture Planning
– Proposal Strategy

The Proposal Guide also provides valuable cross-reference to the Shipley Capture Guide and the Shipley Business Development Lifecycle Guide. The combined series of guides provides ongoing support to sales, capture and business development professionals at all levels.


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