ePublication Business Development Lifecycle Guide

$88.00

Benefits of purchasing an eBook / ePublication:
  • You will be able to view your Business Development Lifecycle Guide online, via the Kortex app
  • Online or within the app, you will be able to make your own personal notes, annotations or highlights
  • You can download the playbook on up to 3 devices

Please note: You will not have access to print or share this guide.

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SKU: ePublication Business Development Lifecycle Guide Categories: ,

Description

The Business Development Lifecycle Guide is designed to be tailored to any organization based on the complexity of the market and sales cycle. It guides you through the 7 phases of winning business:

  • Market Segmentation – Knowing your target market
  • Long-Term Positioning – Promoting your solutions to potential customers
  • Opportunity Assessment – Qualifying each opportunity
  • Capture Planning – Developing a win strategy
  • Proposal Planning – Establishing a team and plan for proposal development
  • Proposal Development – Drafting and writing a compelling proposal
  • Post Proposal Submittal – Briefing and negotiating with customers

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