ePublication Business Development Lifecycle Guide


Benefits of purchasing an eBook / ePublication:
  • You will be able to view your Business Development Lifecycle Guide online, via the Kortex app
  • Online or within the app, you will be able to make your own personal notes, annotations or highlights
  • You can download the playbook on up to 3 devices

Please note: You will not have access to print or share this guide.

SKU: ePublication Business Development Lifecycle Guide Categories: ,


The Business Development Lifecycle Guide is designed to be tailored to any organization based on the complexity of the market and sales cycle. It guides you through the 7 phases of winning business:

  • Market Segmentation – Knowing your target market
  • Long-Term Positioning – Promoting your solutions to potential customers
  • Opportunity Assessment – Qualifying each opportunity
  • Capture Planning – Developing a win strategy
  • Proposal Planning – Establishing a team and plan for proposal development
  • Proposal Development – Drafting and writing a compelling proposal
  • Post Proposal Submittal – Briefing and negotiating with customers


There are no reviews yet.

Be the first to review “ePublication Business Development Lifecycle Guide”

Your email address will not be published.