BD Lifecycle Guide v1.0 (NZ)


Now, the Shipley 96-Step process is well documented and published. Purchase the guide and receive a foldout wall chart showing the flow of this best practice framework for business development in any industry.




The Business Development Lifecycle Guide has three aims:

1) To help senior managers design a single, flexible, and scalable business development process based on industry best practices;
2) To help individuals understand the business development process; and
3) To help record best practices in a clear, linear order.

The BD Lifecycle Guide lists all 96 steps in the full Shipley process, and gives a detailed explanation of each step, including phases from market segmentation through to post-submittal, key gates and review points.


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