Customer Focused Writing Workshop

 

Learn how to beat low prices by demonstrating higher value than your competitors

 

“Our win ratio ….. has risen to 70% from a significantly lower base from the previous year.  The training and consulting work Shipley has done will be the foundation for further dramatic change”
General Manager BD, ASX 200 Company, Australia

 

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A disciplined focus on our customers is an essential ingredient of Shipley Asia Pacific’s 88% win rate.

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Enjoy the confidence of being taught by Shipley facilitators and consultants with winning track records.

 

Shipley Asia Pacific has been helping clients win business in our region since 2003; globally since 1972

 

We will work with you to develop three critical business competencies:

  • develop strategies for improving your competitive position
  • implement and track powerful strategic actions
  • communicate your strategic messages to shape customer perceptions.

Workshop Details

A one-day public workshop where you will:

  • Discover 10 things your customers are looking for in your proposals
  • Strategically align your messages with your customers’ issues
  • Plan the layout of your document for fast, easy comprehension
  • Avoid writer’s block, and draft documents in one easy step
  • Use graphics and facts to strengthen your case
  • Review with targeted intent

 

“Shipley’s systems have transformed the way I communicate with my clients. Contract bids are now more succinct and customer focused, increasing my conversion rates to over 75%.”
Graham Nel, Disaster Prepare Ltd, NZ

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Demonstrably improve your win rates, using strategy and communication techniques continuously tested and refined since 1972.