Winning Exec Summaries (WES)

$1,650.00

Clearly explain your value proposition

Make sure your message gets through to customer senior managers.

Research shows that the Executive Summary is often the only part of a
bid response or proposal that is read by senior customer decision-makers.

Make yours work for you.

Clear
Email
SKU: WES Categories: ,

Description

Learn how to:

  1. Understand what really makes an Executive Summary compelling – from the buyer’s point of view.
  2. Win more bids by giving the customer a business case for choosing you over the competition.
  3. Write with customer focus that makes the customer want to read your proposal – and buy from you.
  4. Use the Executive Summary to keep the solution team and subject matter experts on-message.
  5. Use the Four-Box structure, organised around client issues, to make the writing task much easier.

Download WES Brochure

Reviews

There are no reviews yet.

Be the first to review “Winning Exec Summaries (WES)”

Your email address will not be published. Required fields are marked *