The Business Development Lifecycle Guide has three aims:
1) To help senior managers design a single, flexible, and scalable business development process based on industry best practices;
2) To help individuals understand the business development process; and
3) To help record best practices in a clear, linear order.
The BD Lifecycle Guide lists all 96 steps in the full Shipley process, and gives a detailed explanation of each step, including phases from market segmentation through to post-submittal, key gates and review points.